Marketing Strategy for an Android App Elixir

Author(s) : Partho Pratim Chatterjee
ISSN : 0974 - 497
Year : December 2018 | Volume : 12 | Issue : 4/4

Abstract: Apps have graduated from science fiction to everyday utility. An App having instant and prompt mass messaging features may prove to be instrumental for automatic communication like tracking lost/ misplaced gadgets, for sending SOS messages in emergency situations like accidents, natural & manmade disasters, enemy attacks, etc. to contacts like person's relatives/friends, disaster management team, police station, trauma centre, station headquarter, etc., whose contact details are loaded in the said App, thereby saving time, human life, properties, territories, etc. In this backdrop, the paper dwells upon marketing strategy for a communication Android App christened ELIXIR, having unique features (which makes it user friendly) and open nature (which makes it easily accessible to common mass ranging from dilettantes to connoisseurs) to have competitive edge. The article is just a humble attempt from academic point of view.


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