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Author(s) : Jatin Vaid, Dr. Subodh Kesharwani ISSN : 0974 - 497 Year : May 2019 | Volume : 13 | Issue : 2/4 Abstract: The present research paper aims is to provide a theoretical framework for understanding the concepts of Big Data Analytics and social media and their role in the marketing of MICE tourism. The systematic review of the literature done contributes to exploring and enhancing the comprehension of various models and strategic alternatives affecting the utilization and adoption of social media marketing. Download File Download File Open File