Dr. Anuja Pandey, Associate Professor, Marketing & Retail, All India
Management Association. She is Ph.D in the area of Brand Management, MBA
Marketing, PGDCA, M.Sc., UGC NET Qualified. She has more than 18 years of
experience in teaching and Research. She is Managing Editor of AIMA’s
Journal of Management & Research and head –AIMA India Case Research Centre –
ICRC.
Dr Anuja’s teaching experience is in the area of Marketing Management,
Consumer Behavior, Advertising and Brand Management, Digital Marketing,
Sales and Distribution, Marketing Research, Services Marketing,
International Marketing, Communication and fundamentals of analytics. Dr
Anuja is also Program Director of AIMA’s Post Graduate Management
Certificate programmes, which are in areas of Digital Marketing, Business
Analytics, Marketinf, Retails etc.
She has been the Conference Director for AIMA’s Academic Conference. She
lead the Conference on ‘Managing in the Age of
Disruption: Future of Organizations’, in 2018. Dr Pandey is faculty
in-charge of AIMA’s courses in Data Science &
Business Analytics. She is actively involved in conducting FDP’s in area of
Research Methods, Case teaching and writing,
Online & data management.
With rich experience of 18 years she has trained more than 5000 trainees
ranging from young professionals, students and
executives. Her training expertise is in the area of Digital Marketing,
Research Methods, Communication, Case Teaching,
Marketing Planning, Retail Marketing, Frontline Sales Trainer, Sales
Effectiveness, Negotiation, Customer Relationship
Management, Career Counseling, Resume Writing. As a Marketing expert she has
vast range of training experience from
private to public sector organization such as EIL, CDOT, Landmark, Dabur,
MSME Trainings etc.
Her Primary Fields Of Interests: Data Analysis , Marketing strategies;
Social Media, branding, positioning, consumer
behavior, teaching methods, IMC, market research, Managerial Communication,
Case teaching etc.
