E-lifestyles: A Literature analysis, Relevance for marketers and Future

Author(s) : Arham Adnan
ISSN : 0974 - 497
Year : August 2017 | Volume : 11 | Issue : 3/4

Abstract: The topic of e-lifestyles has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad as the topic of e- lifestyles is still in infancy. This paper aims to identify studies concerning e-lifestyles research published from 1998 to 2016. The review presents a holistic picture of the domain for e-lifestyles. The paper provides an insight into the particular topic, with further discussions on marketing implication of these studies and future research directions. In view of this, we provide an exhaustive review of the literature so as to analyze the e-lifestyles in a systematic way. The study shall serve as a salient guideline for researchers in this area.


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