Dr. Anuja Pandey, Associate Professor, Marketing & Retail, All India Management Association. She is Ph.D in the area of Brand Management, MBA Marketing, PGDCA, M.Sc., UGC NET Qualified. She has more than 18 years of experience in teaching and Research. She is Managing Editor of AIMA’s Journal of Management & Research and head –AIMA India Case Research Centre – ICRC.
Dr Anuja’s teaching experience is in the area of Marketing Management, Consumer Behavior, Advertising and Brand Management, Digital Marketing, Sales and Distribution, Marketing Research, Services Marketing, International Marketing, Communication and fundamentals of analytics. Dr Anuja is also Program Director of AIMA’s Post Graduate Management Certificate programmes, which are in areas of Digital Marketing, Business Analytics, Marketinf, Retails etc.
She has been the Conference Director for AIMA’s Academic Conference. She lead the Conference on ‘Managing in the Age of Disruption: Future of Organizations’, in 2018. Dr Pandey is faculty in-charge of AIMA’s courses in Data Science & Business Analytics. She is actively involved in conducting FDP’s in area of Research Methods, Case teaching and writing, Online & data management.
With rich experience of 18 years she has trained more than 5000 trainees ranging from young professionals, students and executives. Her training expertise is in the area of Digital Marketing, Research Methods, Communication, Case Teaching, Marketing Planning, Retail Marketing, Frontline Sales Trainer, Sales Effectiveness, Negotiation, Customer Relationship Management, Career Counseling, Resume Writing. As a Marketing expert she has vast range of training experience from private to public sector organization such as EIL, CDOT, Landmark, Dabur, MSME Trainings etc.
Her Primary Fields Of Interests: Data Analysis , Marketing strategies; Social Media, branding, positioning, consumer behavior, teaching methods, IMC, market research, Managerial Communication, Case teaching etc.