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Author(s) : Mr Sayyad Badesahab ISSN : 0974 - 9497 Year : November 2021 | Volume : 15 | Issue : 3/4 Abstract: Tesla, INC is clearly leading the wave of sustainability in Automotive Industry. Tesla has transformed the market with its electrical vehicle drive. The first vertically integrated Sustainable Energy Company in the world. Nearly two decades ago company envisioned the need for sustainable mobility. The Organization’s vision is clear right from the name, a tribute to Nikola Tesla Physicist, an inventor of AC current and devices. The company logo reminds part of DC Brushless Motor & every product or promotional gadget release by Tesla points towards the vision of electrification. The mission of Tesla is to eliminate fossil fuel vehicles and move to sustainable mobility based on electric cars powered by Solar Energy. Tesla has gone through a bumpy ride in last 18 years before it became No.1 by market capitalization in the World. A Rock star CEO, High-risk appetite, Technology and a Master Plan. The blue print of Master plan comings from Mastermind had many challenges to make a commercially viable car. Technology, safety, cruising range, manufacturing cost and in turn selling price continuously worked upon by the company. Jan 2021, Tesla India Motors & Energy Pri vate Limited, officially registered with Registrar of Companies Bangalore in India. The First model planned to launch in India is the latest and the cheapest “Model 3”. India is a unique Market on many parameter such as Mobility needs, consumer behavior, climatic conditions, driving patterns etc. Indian buyers are still not very confident about acceptability of electric vehicle technology. Added with other challenges like infrastructure, maintainability and the affordability, readiness of the ecosystem and supplier base makes it more complex to reach a sizable electric car population. The case study depicts Tesla’s SWOT and PESTAL analysis in the Context of Indian Automotive Market. Download File Download File Open File
