METRO – CASH & CARRY –A CASE STUDY ON THE STRATEGIES ADOPTED TO OVERCOME CROSS CULTURAL DIVERSITY WITH SPECIAL REFERENCE TO INDIA

Author(s) : Dr Swaralipi Chakraborty
ISSN : 0974 – 497
Year : May 2012 | Volume : 6 | Issue : 2/4

Abstract:The paper tries to focus on the cross cultural issues of two nations i.e. Germany and India. How the German culture is totally different from the Indian culture in Hofstede;'s dimension of Long term orientation, Power Distance, Individualism vs Collectivism, Uncertainty Avoidance, Masculanity Vs Femininity, Why German companies are investing in Indian market. Despite at the totally opposite poles culturally, Metro- cash and carry proved to be successful in India. The paper stresses not only the differences in terms of culture but also difference in Geography, demography, socio-politico, legal and economic environment. The paper focuses on the case study of Metro- Cash and carry , a German wholesale giant, its Strategies to venture in multicultural India and the HR strategies of recruitment and training people to become successful.

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