Sustainable Innovation In Extractive Companies: Embedded Sustainability, CSR Or Supply Chain Management?- ITC Case Study

Author(s) : Mrs. Nayan Mitra
ISSN : 0974-497
Year : August 2014 | Volume : 8 | Issue : 3/4

Abstract: Water is a key resource for most of ITC Limited's Business Units - Fast Moving Consumer Goods (FMCG) and others. However, its operating environment is India - a country which is on the verge of being defined as a water-stressed country, based on rapidly declining per capita availability of water. Water resource distribution in India is uneven, the scarcity is already resulting in water conflicts and simultaneously the quality of water is deteriorating alarmingly. Like most other companies, ITC faces serious possibility of water shortage and water quality affecting its operations, unless significant measures are taken. This Case Study explores the nature of challenge of water scarcity as a threat to business; ITC�s response strategy; the benefits accrued to the company as a result; and the fine line or lack of it between corporate sustainability and corporate social responsibility paradigms.


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