A Study of Digital Marketing of MICE Tourism in India

Author(s) : Jatin Vaid, Dr. Subodh Kesharwani
ISSN : 0974 - 497
Year : May 2019 | Volume : 13 | Issue : 2/4

Abstract: The present research paper aims is to provide a theoretical framework for understanding the concepts of Big Data Analytics and social media and their role in the marketing of MICE tourism. The systematic review of the literature done contributes to exploring and enhancing the comprehension of various models and strategic alternatives affecting the utilization and adoption of social media marketing.


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