Services Marketing, 4/e, by Zeithaml, Bitner, Gremler and Pandit

Published by : Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
Publication : Tata McGraw-Hill
ISBN : 9780070660076
Reviewed by :
Anuja Pandey, Assistant Professor Marketing,
All India Management Association,
New Delhi